‘The professional approach, skills and experience of LeadGenR8 offers unbeatable Value, Quality and Service and releases the full potential of your in-house Sales Consultants and Field Sales teams.’  

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The Concept: It’s simple… ‘Segment and Target!’

Marketing best practices focus on customer needs and wants, LeadGenR8 specialises in identifying these needs and wants (through Market/Trend Analysis) and then develop specific concepts to satisfy them to achieving your company’s objectives.   

Segmentation  is the process of identifying segments of customers in a market which share similar needs and wants and will respond in a similar and unique way to a given marketing effort. Whether you provide your own targeted dataset, or broker it, LeadGenR8 will tailor a campaign specifically to identify the various segments to qualify the attractive prospects so they can be targeted more effectively (through Database Management).    

LeadGenR8 segmentation and targeting is one of the most useful concepts required for any successful telemarketing and lead generation campaign to tailor it specifically to the company value proposition being marketed. LeadGenR8 will identify suitable prospects through a structured qualification process providing a clearer identification of the opportunities with a daily analysis and ROI reporting. 

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 The Medium:  Telemarketing… From telephone solicitation to telemarketing! 

This technique is under-developed in the United Kingdom and is confined to the non-consumer sectors. What originally began as ‘ordering by telephone’ has evolved into what is known today as ‘Telemarketing’.

Telemarketing/Telesales is described as:               
‘…any measurable activity that creates and exploits a direct relationship between supplier and customer through the interactive use of the telephone. Direct Marketing is also an extension of telesales/telemarketing  .’    
– Sales Technique & Management 2nd Edition

LeadGenR8 has further developed this concept using different unique marketing approaches through ‘personalised’ messaging, brand delivery and the ability to adjust market perceptions. Like the practice of engineering, telemarketing and telesales is a highly skilled job and it pays to train professionals and employ only the best. LeadGen8 has a combined experience of over 18 years and have developed and nurtured these skills to foresee every contingency and prepare for every eventuality to succeed.

From planning the messaging, adopting the approach, through to developing the concept and closing the prospect!

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  Our Vision:  LeadGenR8 (Market Research and Intelligence) consists of a core group of professionals with a vision developed to change the perception of the way organisations approached their sales and marketing programs. Combining knowledge and skills from leading industry experts we offer on-Demand telemarketing solutions that enable unique incremental sales, dedicated to supporting the development of your business strategy.

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Our consulting skills enhance our business-critical services for the major players and SME's in the global market. 

Request a call back: callbackrequest@leadgenr8.com

or call us on:  +44 (0) 843 289 8460 / +44 (0) 753 227 6640