'Telemarketing is an immense tool full of potential!'

'It is a personal and immediate two-way communication with instant feedback.'  

'The only mass communication aid with direct contact with your prospects.'  

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TELEMARKETING SERVICES

As more and more companies are adopting a telemarketing strategy as the spearhead for their marketing initiatives, LeadGenR8 can offer a number of specialist telemarketing services.

 Outbound Telemarketing

Before embarking on an outbound telemarketing project an Account Manager will visit you at your company premises to gain an in-depth understanding of the nature of your business, you’re unique selling points and your campaign objectives.

Working closely with you, we then:

• Agree an approach that differentiates your company and services to that of the competition     
• Source / build a suitably targeted database of prospect companies   
• Customise our contact management system to fit your requirements   
• Customise our reporting templates and agree a series of quality control procedures   
• Train the Telemarketers who will be working on your behalf using role-play and other related techniques      

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 Inbound Telemarketing

As with outbound telemarketing, inbound telemarketing also involves detailed preparation.

An Account Manager will have an in-depth meeting with the client with the aim of calculating the expected inbound response rates.

Once we have ascertained how many inbound telemarketing stations will be required for the campaign we will then prepare a Synopsis in partnership.

This Synopsis will enable all respondents to be greeted in the same manner, their requests to be processed in the same order and with the same details recorded (as specified by the client).

This response will minimise call times and therefore increases the amount of calls that can be handled per day by each operator. For this type of call handling we usually set up a dedicated telephone line, usually a Freephone number.

As part of our fulfilment services we can send general literature out to respondents on request. Of course, if you prefer, details of all requests can be forwarded via email as often as required.  

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 Appointment Setting/Lead Generation

Liberate your sales force with LeadGenR8 Appointment Setting and Lead Generation which will offer the following benefits:

• One of these is a prospect who wants your product now   
• The task for your sales team is to identify one   
• Trawling through all these is Time Consuming, Inefficient, Expensive and a hot prospect will go COLD!   
• We identify the hot leads, warm leads and the cold leads for you with timescales as well as budget allocations giving you the ammunition that you require to close a sale more confidently!   

This involves our specialist telemarketers calling prospect companies on your company's behalf by executing the following criteria's:

1. Identifying and/or confirming the decision-makers contact details   
2. Introduction of your company, products / services to the decision-maker with the objective of making confirmed appointments / sales leads for your sales team   
3. We improve focusing - using intelligent qualifying   
4. Setting appointments and qualifying leads in specific criteria's by outlining Major Business Pains, Timescales and Budgets   
5. Grading prospects on level of interests   
6. Reducing Field Sales by cold calling and gathering concrete intelligence   
7. Detailed actionable information for your sales force   
8. Prospects softened for sales visits   

LeadGenR8 provides the weapons to make effective sales visits better focused with productive and manageable results on an ongoing basis.

Prospects who request that we send company / product literature before they will consider setting up a meeting are measured on level of interest. If they are 'seriously interested' then we will send out the information together with a personalised 'mail-merged' letter.

This mailing will be followed up 2-3 days later with the intention of making confirmed appointments / sales leads for your sales team.

Notes from the telephone calls and other market intelligence that you have asked us to collect will be sent to you at the end of each period. This will become a valuable register of prospects to which we can return with new information or proposals in order to secure a meeting. The register, which is updated daily, will become your property at the end of the campaign.  

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 Exhibition and Seminar Promotion 

In order to achieve high levels of attendances at our client's seminars and exhibitions, we use a combination of telemarketing, email marketing, direct mail and text marketing.

The following is a summary of the 'standard' process.

Following a full briefing with the client, we will:

• Import data and set up contact management software   
• Telephone cleanse and enhance data with additional contacts     
• Send conference invitations by post or email   
• Handle inbound responses by post, fax, email and telephone     
• Conduct an outbound telephone follow up to encourage conference attendance   
• Send confirmation of reservation letter and map   
• Maintain a register of attendees (and provide you with regular updates)   
• Undertake a telephone reminder to all attendees three days prior to conference   
• Send reminder email day before conference including a map    
• Send reminder text on morning of conference      

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‘LeadGenR8 will help maximise your selling opportunities!’ 

Request a call back: callbackrequest@leadgenr8.com

or call us on: +44 (0) 843 289 8460 / +44 (0) 753 227 6640